Manifesto: Social Media and Jewish Organizations - MY URBAN KVETCH

Noah David Simon

it's a little late in the game to introduce an analysis on "Social Media". Dissection for the sake of dissection is the science of navel gazers afraid to say anything. "Jewish Social media" needs to come out of it's cave of self reference and say what they need to say before "Goldstone" says it for you. If you bring a close relationship around desert pastries and post modern "Art" you are foolish because of intimacy in this form of communication. Social media works for people who know what they are about. if you have guised your marketing along the lines of being a coffee bar hipster and realized who you were... then you are in trouble with your audience. people aren't afraid of social media. they are afraid of honesty and intimate ongoing relationships brings that out. marketing and PR would have very good reason to be skeptical of close relationships. the Chris Brogans of the world will market their little tech meet ups, but in the end they offer nothing but a vapid shell for vapid people without an identity. in the same slant the Loren Feldman's of the world frame a fraud argument of dissent that really is nothing but "Black Face" racism and stereotypical prejudices meant to provoke the inner demon. Neither angle on the social media landscape holds any water, but rather creates a broad audience where no real ideas are exchanged.

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