I don't even agree with the Guardian when it comes to softdrinks.

CocaCola is the company that can take the health market as well... it just won't be CocaCola BRAND.

The Guardian is predictably slow on the punch with that analysis.
Are they right about anything?
Photograph Christian Hartmann/Reuters

Consumers opting for healthier drinks has hit Coca-Cola's brand value.

Coca-Cola has dropped out of the top 10 brands for the first time as consumers opt for healthier drinks and new technology companies enjoy an increase in their brand values.  via guardian.co.uk

to be a health drink under the CocaCola label of companies is not a marketing problem.

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